About All Set

How it all began

My goal in creating Allset is twofold: to equip independent artists with the tools and community they need to thrive, while placing their creativity at the center of their lives, and to offer a seamless booking experience for both artists and clients.

Over the years, the artists and clients I've worked with have experienced the advantages of agency-level support, guidance, and business expertise. Now, Allset brings these benefits directly to you through our platform.

By joining Allset, you'll become part of a carefully curated network of top-tier creatives, clients, and brands who share a commitment to connection, visibility, and transparency.

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Aubri Balk

Founder & CEO

Aubri began her career in the commercial photo industry over twenty years ago. She has guided, mentored and represented hundreds of hair and makeup artists, fashion stylists, prop stylists, photographers, art directors, and many other creative professionals who have launched and established highly successful and lucrative careers.

With a background in the fine arts and decades of experience in marketing and communications, Aubri has successfully merged her interest in business with her passion. She has been at the helm of her own artist management agency, Aubri Balk Inc., for over fifteen years and is a highly respected and sought-after commercial artist agent.

Aubri has an insatiable curiosity for culture and adventure and has called many cities around the world home. She currently resides in New York but left her heart in San Francisco, which is why you'll find her there often.

Photo by Andrew Southam